Master of Business Administration (MBA) in Marketing
Avantika University's MBA in Marketing Management empowers students with a comprehensive understanding of marketing strategies and contemporary business practices. With a focus on real-world applications, the program equips graduates to excel in dynamic marketing environments and drive organizational success.
Key Details
- 20+ Courses
- Two-year (4 semesters)
- Full-time program with an integrated cross-disciplinary approach.
Entry Requirements
- 50% aggregate in Graduation in any discipline or equivalent from a recognised university.
- Proficiency in English.
- Written Test/ PI.
Dharma
Dharma signifies the wider aspect of life, which humans must accept and respect; this pillar in MBA, stands for foundation course.
Read More It signifies the basic trait that is in accord with this particular course. These courses help the students understand the primal MBA on a preliminary basis from the Multi-Disciplinary approach.
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Artha
Artha signifies the meaning of life and hence in this case, the meaning and important aspects of MBA is depicted by the core management course.
Read More It incorporates wealth, career and activities to survive and make a living with financial and economic prosperity but that is not sufficient. Surviving and living are two different aspects. One cannot survive through preliminary measures. In order to stand out from the crowd and thrive, one needs to be special and hence comes the specialization course.
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Kama
Kama encompasses desires, wishes, passions, emotions and pleasure of the senses. One needs to be passionate about their career
Read More and hence accordingly seeks assistance from the specialization course in order to prosper. In other words, with Kama, that is a specialization course, one will know the aesthetic enjoyment of life. The specialization course helps in one’s journey from Dharma, that is from the primary level, to Moksha.
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Moksha
Moksha is cultivating virtuous values, and in this segment of MBA, Moksha is related to acting with the purpose in one’s mind.
Read More One learns to apply and reflect whatever he learnt throughout one’s journey of MBA through projects and industrial linked assignments. This connotes freedom, self-knowledge and self- realization after going through all the pillars of MBA and guides in the accomplishment of the ambition.
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Semester -1
Accounting for Managers
Marketing Management
Operations Management
Statistics for Decision Making
Managerial Economics
Management Concepts and Organisational Behavior
Research Skill Development-I
Legal Aspects of Business
Semester -2
Managing Self, People and Organization
Operations Research
Business Research Methods
Entrepreneurship
Research Skill Development-II
Computer Applications in Management
Management Information Systems
Open Elective-1
Semester -3
Summer Internship/Industrial Training
Discipline Specific Elective
Discipline Specific Elective
Discipline Specific Elective
Discipline Specific Elective
Discipline Specific Elective
Discipline Specific Elective
Open Elective-2
Semester -4
Electives
Discipline Specific Elective Courses
The Avantika curriculum emphasizes transferable skills while strengthening students’ technical aptitude that enables them to thrive in the work environment of today and tomorrow.
Skills:
- Strategic thinking
- Strong communication skills (written and verbal)
- Creativity and innovative thinking
- Analytical skills for data interpretation
- Proficiency in digital marketing techniques (SEO, social media, data analytics)
Here is a list of professional roles that the students land up into after they complete the program:
Brand Manager
Marketing Manager
Customer Relationship Management
Competitive Marketing
Analytical Marketing
Channel Head
Asset Manager
Media Planner
Corporate Communications Head
The career paths listed are typical for the program but not comprehensive — there are many great options, and the students take a proactive and innovative approach to build career paths as they progress with the program.
Fee Structure for First Year: 2024 - 25
| Particulars | For Indian Nationals (INR) |
For NRI, PIO, CIO and Foreign Nationals (INR) |
|||
| Tuition Fee | 225,000 | 3,37,500 | |||
| Development Fee | 33,000 | 49,500 | |||
| University Fee | 16,000 | 24,000 | |||
| Total Fees | 274,000 | 4,11,000 | |||
An additional amount of rupees 10,000 is payable as a security deposit during admission. This amount shall be refundable on completion of the academic program.
The Hostel facility is available on first-come-first-served basis. Hostel and Mess facility is available on the campus at an additional cost. The hostel facility shall be Twin / Triple Non-AC accommodation. The mess facility shall include Breakfast, Lunch, Evening Snacks and Dinner.
Twin sharing*
| Hostel Fee | 115,000 |
| Mess Fee | 110,000 |
| Hostel Security Deposit | 10,000 |
| Total | 235,000 |
Twin sharing#
| Hostel Fee | 90,000 |
| Mess Fee | 110,000 |
| Hostel Security Deposit | 10,000 |
| Total | 210,000 |
Triple sharing
| Hostel Fee | 65,000 |
| Mess Fee | 110,000 |
| Hostel Security Deposit | 10,000 |
| Total | 185,000 |
Note:
A concession/ subsidy of 10% (of hostel and mess fees only) per month shall be applicable, in case the campus does not reopen in July 2020 as planned.
This is in view of the current COVID-19 situtaion and the possibility of extended lockdown.
Transport facility is available from the city to campus at an additional cost.
Loan
Students Loan facility will be available to the students securing admission to the university. Disbursement of the loan is as per the banks' terms and conditions.
Refund Policy
Avantika University will cancel an Admission only if the student fails to meet the Entry Requirements. The complete fees will be refunded within 15 days of cancellation of admission.
A student opting to withdraw his/her admission will be entitled to the refund of fees as detailed below:
| Sl. No. | Refund of Fees paid | Point of time when notice of withdrawal is served |
|---|---|---|
| 1 | 100% | 15 days or more before the formally notified last date of admission |
| 2 | 90% | Less than 15 days before the formally notified last date of admission |
| 3 | 80% | 15 days or less after the formally notified last date of admission |
| 4 | 50% | 30 days or less, but more than 15 days, after the formally notified last date of admission |
| 5 | 0% | More than 30 days after the formally notified last date of admission |
- Fees shall be refunded to the student within fifteen days from the date of receiving a written application from him/her towards cancellation of admission.
- All legal disputes if any will be in the Ujjain Jurisdiction only.
