Friday 24^th January 2020, Avantika University unveiled the latest lab in collaboration with ShopX; a Retail Operating System. Sanjay Bhatnagar, the Director of Design at ShopX would be leading this collaboration with handpicked students who would be constantly mentored to create unique and impactful products which will be placed in the market for consumption. The lab would aim to cater the growing needs in the pro-sustainable and market driven industry by launching products that add value to the end-customer. With a brief introduction about ShopX, Sanjay Bhatnagar inaugurated the lab with a very interesting topic; Smart Bags. With many more products to be worked upon, this collaboration will be spearheaded by him and his exceptional team members.