Mr. Rishabh Gupta, a first-semester MBA student at the School of Management (SOM) at Avantika University, authored an article under the supervision of Dr. Nitin Sharma, Assistant Professor - School of Management, titled 'The AI Marketing Revolution: Artificial Intelligence Transforming the Industry.' The article was successfully published in the prestigious December 2023 issue of Laconic Magazine, a publication by the House of Marketers.