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sparkTalks

‘An entire spectrum of elements exist beyond logos when it comes to branding’ by Himanshu Khanna, the founder of Sparklin, enthralled the recent session with his vast experience of branding and designing. Where he talked about the significance of creating a unique brand personality and understanding brands as humans. Illustrating the apt examples of Apple, Coca-cola, Pepsi, and other established brands, he emphasized other aspects that matter like the ease of pronouncing and writing the name, the brand promise, the colors used, size, and placement of the logo, and other technical aspects. The session motivated the young learners to understand the philosophy of branding and marketing with the logo and other promotional elements. The session encapsulated provided an outlook on branding and designing.

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