iConnect Design organized an inaugural workshop from the ‘What If?’ workshop series on 14th July 2023. The guest for the workshop was Prateek Yadav, CEO, AditDude. He inspired innovation and guided the participants in their journey of logo redesigning. He explained how a single logo can have so many underlying meanings. He also explained to the students how various shapes and colors can be used to convey a range of emotions.

He also demonstrated how popular brands use certain principles for their logos and how accurately people associate the brand with the same emotions they want to convey.