Abhay Salve is the Design Head at Marico Limited shared insights from his experience of over ten years in the FMCG sector. He discussed the influence of packaging and how to create desirable packaging. He highlighted the importance of the colors, fonts, form, and other design elements, and add elements to your end-user fall in love with the product. Drawing attention to the subtle aspects, he stated the importance of knowing the setting and market share of the product to better understand the user. This session provides a different acquaintance about the packaging and the career opportunities associated with it.