“Through deep engagement and a rigorous process, you solve their problem as your own, and that is when you get your aha moment," Shanoo Bhatia.

Shanoo Bhatia, the Founder Director of Eureka Moment, conducted an iConnect session on ‘transforming businesses through effective communication strategy’. She introduced deeper engagement with clients to understand their identity in terms of qualitative concepts. She talked about the process behind developing a brand language with brand assets, primary and secondary color palette, and type language in each facet.

Shanoo also shared her insights on immersive space designs which her firm conducts being multi-disciplinary. Major learnings were that design is multidisciplinary as its purpose is to solve problems by any means and being one with the client to build an identity. To build a brand identity, understanding the values is imperative. .