Design is not just visual and tangible that we see, it’s more strategic than that and to share his thoughts on the same, we had with us, Tanay Kumar, the CEO and Creative Director of Fractal Ink. He shared insights into the work culture at Fractal Ink. He talked about how user-testing becomes vital in understanding the customer’s experience. The session was followed by a very erudite Q/A round. Students raised concerns about tech guided the thought process through online content to differentiation factors between similar products or apps.