Having talked about how experiences are valued over possessions, Dhun Patel, the Director and Founder of Therefore Design and Co-Founder of Atah Lifestyle, shared her insights this Friday. She talked about the importance of brand love and introduced the 5Cs of packaging design via drawing examples from the packaging done for various brands.

The session began with an overview of brand management and the role of packaging design. This was followed by an interactive Q/A round where topics like sustainability, cost, and human perception among the others were discussed. Her prompt and well-explained answers made the session knowledgeable and broadened the views towards packaging design.