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Aditya Nagar is a dynamic design thinker and an innovator at heart. Having founded his two companies namely Galactic Hobby Square and Blacksof Design Studio in Indore, he is indulged into developing unmanned aerial vehicles for military and government bodies and, providing design and branding solutions and consultancy to stakeholders across the globe. In his session on ‘Disruption through Design’, he talked about the implementation of design in the industry including branding, advertising and more, and how design has exhilarated a break-through across various industries. He gave a series of examples to differentiate between branding, advertising and marketing, further elaborating upon brand activation and awareness. He stressed on the need of amalgamation of skill sets and holistic conduct in one’s career and urged the students to dive into the world of design through reading and learning profusely about the field. The session gave insight into the inner world of design, making the students find a new direction to pursue their passion in the industry.

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