Customer is God, not just for Retailers but also for Designers As part of the iConnect activity Organized by the Industrial Relations team, on Friday, 10th August 2018, we had with us Ms. Alpa Jain, an enthusiast Architect and Designer with vast experience in Retail and Space Design, for an activity based workshop on “Customer is God, not just for retailers but also for designers”. The workshop opened with a very interesting interaction outlining the various aspects of consumer behaviour and the mapping of consumer journey for making design Human-centric.
The workshop conducted by her made the students dive deep into the pool of space and experience Design and gave them hands-on insight of the industry. The workshop revolved around the Design process, Problem- solving, Design Thinking and Innovation with the user as the key stakeholder. She reiterated on the importance of consumer needs, qualitative exercise such as surveys, psychological analysis and the essence of process in Designing. Providing insight of the demand in industry, she stressed on the importance of Engineers and Designers coming together for creating user-centric solutions.
The students enjoyed immensely throughout the brainstorming workshop, presented their ideas and will surely apply her teachings in their various projects at Avantika and beyond.