School of Design
Sukanta has completed his engineering from the Indian Institute of Technology, Kanpur with specialization in Aeronautical Engineering and masters from National Institute of Design, Ahmedabad specializing in Industrial Design. With more than 29 years of industry experience in India and China, Sukanta has been associated with many illustrious brands such as Bajaj, Philips, Surya Roshni, and Fiem Industries etc., where he worked in different capacities, spearheading the product design vertical in Home Appliances and Luminaries, introducing new product concepts and revamping the available products from concepts to production. With superior expertise in aesthetics and product innovation, and a black belt in Design for Six Sigma, he has set-up factories in India, led the R and D department, and supplied indigenously developed products and marked sales of upto 230 million INR in one month with zero product failure and no incidence report from market. A proven design expert and a leader, he has led multiple project teams from conceptualization to production and is widely acknowledged for value engineering and quality assurance of products. He has been awarded for the Top 100 LED projects by International SSL Alliance, Beijing, China in 2016, has been a runner-up in Simplicity Contest for idea and implementation of Server-based Quality Data Management System and received the company merit award for designing and production of RC2004 Rotating Grill in Desert Coolers. With a proven and avowed legacy in industry, Sukanta joins Avantika as a Professor in Industrial Design to propagate his knowledge among the young learners.
Professor Kirti Trivedi is a veteran academician from the Design fraternity with over three decades of experience. He has a Master of Design (M. Des) from Royal College of Arts, London, and has a Post Graduate Diploma from Indian Institute of Technology (IIT) Bombay. Before Avantika, Prof Trivedi was associated with Indian Institute of Technology Bombay for over three decades as a senior faculty member. Here he was instrumental in developing India's first Master's Degree Programme in Visual Communication at Industrial Design Centre (IDC). At present, he is also the Head of the National Design Team for Dandi Salt Satyagraha Memorial project of Government of India, Ministry of Culture, since 2010. He has been a visiting faculty to leading education institutions in Asia like – Nanyang Technical University (NTU), Singapore, National Taiwan Normal University, Taiwan, Xinhua Beijing University, Beijing. Professor Trivedi is a prominent personality from the Indian Design Guild, and his work, write-ups on design and educational projects have been published in a variety of global design magazine and journals, including MODO, Domus, Design Industrial Design, and much more.
Founder and Head
Avinash is a polymer engineer and a Masters of Design (M.des) in Industrial and Product design from Indian Institute of Technology, Bombay. He started his career as a product designer with VIP Luggage in 1999. After a successful tenure of around 3 years, he went on to join other illustrious brands such as General Motors and Godrej Appliances in different capacities before finally giving birth to his own initiative, ‘iidenrt design’. As the founder and head of the multidisciplinary design firm comprising of 5 creative minds from diverse backgrounds of the industry, his sole prerogative is to develop innovative, reliable and affordable products and services catering to various needs of the industries from proposing creative business ideas, innovative product concepts, product detailing and engineering optimisation followed by product packaging, branding and its communication to the end user. They have worked with many illustrious brands such as Ashok Leyland, Wonderpack, Roots Global, FIE Group to name a few. Being a keen believer of the collaboration of Design and Technology, he firmly believes that the strength of his firm comes with its proficiency backed by engineers whose technical inputs reinforce their approach towards manufacturing feasibility of any product or service.
Design Director - Comm. Design
Elephant Design, Pune
Mayuri is a Masters in Design (M.Des) in Visual Communication from Industrial Design Center of IIT Bombay. With almost 14 years of experience in the Industry, she has worked in areas like branding and communication, packaging design, digital media, interface design, film and video. Currently, she heads the visual communication vertical at Elephant Design showcasing her expertise in design strategy, creative direction, consumer understanding and trend spotting. In her professional journey, she has worked with many illustrious global and national brands such as Heinz, Abbott, PepsiCo, Godrej, TATA, Eischer Polaris, MTR Foods etc and led many award-winning projects. Mayuri has also been voted as one of the 40 under ‘Forty go-getters’ across the country in the creative field (Media, Advertising and Marketing) by Impact magazine. She is one of the few stand-alone woman achievers in the prestigious list and the only person from the design industry. She is also a very active participant as a seminar panellist, speaker and a jury member at various design forums, competitions, institutions and print-led events. Her passion for mentoring young talent has contributed to the success of many start-ups as well as established brands.
Chief of UX Design & Research
YUJ Designs, Pune
Prasadd is a Masters in Design (M.Des) in Visual Communication and UX Design from Indian Institute of Technology, Bombay. A professional with thorough industrial exposure of over 20 years, his specialization lies in the field of user-experience design, interaction design and user-centred design. He has been associated with many illustrious brands such as DigitalThink, Human Factors International, and Persistent Systems before finally co-founding YUJ Designs where he is the chief of experience design and research. For the last 9 years he has been instrumental in providing strategic design consulting for online businesses through top notch user-experience design solutions that are informed, creative and systematically approached. They have dealt in designing websites, portals, business systems, apps for smart-phones and tablets across eCommerce, healthcare, education, life-sciences and finance industries. He is also a passionate researcher and enjoys giving usability training at corporate and institutes.
Head - Product Design
MIT Institute of Design, Pune
Hari Kara is a Bachelor in production engineering from Gogte Institute of Technology, Belgaum and Masters in integrated product design from Delft University of Technology, Netherlands. A professional with almost 20 years of immense experience in industry and academics, he has worked with many illustrious national and international brands such as GeometricPLM, PRION GmbH, D-Hive, Philips, Skyworks and Restore Solutions to name a few. Currently, he heads the product design department at MIT Institute of Design, Pune where he aims is to promote innovation in all walks of academics. His interest area includes product semantics, design emotion, product aesthetics, and experience. He is also the founder and a Designer at Studio Hari Kara which deals in industrial, retail and interior space design. His work portfolio includes designing consumer electronic products, baggage handling systems at airports, VIP aircraft interiors, public toilets, retail design - store design and shop fit, product display units, way finding, signage systems and art installations etc.
Raghav Pandya is a hardcore industry professional with an Engineering degree in Electronics and Communication Engineering from Bhopal University followed by Masters in Design in Industrial Design from IIT, Delhi (CEED AIR 18). With immense experience of 15 years in the field of motorcycle design in world’s largest two-wheeler company ‘Hero MotoCorp’, he is credited for designing India’s most successful motorcycles and scooters; which cover around half of popular market share in India. With a global exposure doing design projects in Africa, Latin America and South Asia, he has also been a very active participant in various user researches in Milan, Cologne, Birmingham, Tokyo and New Delhi auto shows. He has also worked with international design studios and suppliers in Europe and Japan.His expertise includes all aspect of product design from concept development till product unveiling. As an industry professional, he brings superior acquaintance in product forecasting, benchmarking, product development, manufacturing processes and branding. He has proficiency in all design modes of sketching including clay modelling and surface modelling processes. His strongest hold is in understanding the market demand and transforming it into the most successful products. He also has deep insight in graphic design, logo design, color and trim selection, and has also looked into accessory design section in his previous association. His proficiency in the field and the passion for wide spreading industry-oriented education has brought him to contribute as a faculty member of Industrial Design in Avantika University.
Rupesh is a Raheja School of Art (LSR) Mumbai alumnus with a profound experience in the field of Applied, Graphic and Communication Design. He has 17 years of industry experience varied from media, entertainment, packaging, pharma and also as art educator. He has worked as a HOD and Art Director at various corporate. Before Avantika he was working as the Head of Department in Pharma company, where he has created various brand logos and packaging designs which has great market presence. He was also associated with University of Petroleum and Energy Studies (UPES) for M.Des Transportation Design in past. His work got selected in many national level competitions and appreciated well in industry.
User Experience Design
Siddharth has pursued his graduation in Multimedia and Animation from MS University, Tamil Nadu, and a Certification Program in Interaction Design from UC, San Diego. He is a User Experience Designer and a Design Educator holding intertwining experience of 7 years in industry and academics. He specializes in the field of interaction design, usability, and user experience. He has worked for many global illustrious brands such as World Gold Council, Star Awards, Birla Sun Life Mutual Funds, LinkedIn, Larsen & Toubro, etc. to name a few. With excellent problem-solving skills and know-how of the market today, he holds expertise in software such as Axure, Invision, Mind Manager Pro, Visio, and Adobe Office, etc. Apart from designing, he holds a great passion for psychology, arts, and music. His areas of specialization include user research, personas, information architecture, interaction design, heuristic evaluation, and user journey mapping, etc.