User Experience (UX) design is an imperative component of design as it governs all the interaction that a website, mobile site, app or portal would have with its visitors. A good UX design is the one that aims at optimizing the website for the users so that they can seamlessly do whatever they want while interacting with the business. Good UX design pleases the users and keeps them hooked, which is definitely what every business would want. However, the task of creating a UX design requires in-depth knowledge of the field, an understanding of the users and requisite design skills. That is why all the businesses seek for efficient UX designers who can comprehend the needs of the users and create amazing UX designs for them. At all times, a UX designer should keep visitor’s feelings in mind. That is why a UX designer should follow a proper process to understand the users and create an experience that interests them. Every UX design professional should follow these four steps to create an amazing UX design.
In the first step, the UX designer needs to look at things from the users perspective. The designer needs to assume what the customers would expect when they visit the website. It includes finding the information easily, watching videos, writing comments, carrying out research related to various products & services and making a purchase. These actions should then be translated into a uniform flow or an order that the users would usually follow while interacting with the website. Some actions can be performed by the users multiple times while some actions are one-time actions. So, a UX designer should make a note of all such actions.
Next, the UX designer should map out the feelings of the users after they perform any action. For instance, the UX designer would want to connect the homepage with the feeling of curiosity and welcoming. Similarly, the UX designer would want to connect a purchase with a feeling of happiness/satisfaction. For this, the UX designer can use different shapes, colors, content and sound to evoke different feelings in the users. Using the right combination of color, sound, figures, and content can create the right effect in the visitor’s mind.
Once all the preliminary steps of comprehending the user flow and elements to be used in different pages are planned, the designer should prepare a rough sketch of each page. In this step, the UX designer would create a blueprint of UX design of the whole website. It shows the actions that will take place on each page and the elements that each page would contain to help the users in taking suitable actions. For instance, the homepage usually includes buttons to different pages such as About Us, Services, Events, Blogs, Contact Page and other pages.
Since the purpose of UX design is to offer a good experience to the users, so its effectiveness can only be deciphered after rolling out the website, app, portal or web app to the users. It would be a great option to go for early testing as that can facilitate the designer in making necessary changes. The UX designers can also go for A/B testing to determine the best UX design.
So, these are four steps that would surely lead every UX designer towards killer UX design. In this digital era, every business is coming online to keep abreast amidst the competition. So, there is an ever-rising demand for UX designers who can create intriguing experiences for the users. If you too are looking to make a career in the field, then you should pursue a UX designing course from Avantika University. It is the first and only design-centered university of India that is known for its spirit if design. The design college of Avantika is among the top design colleges of Madhya Pradesh. So, what are you waiting for? Apply for a UX designing course right away!