It is a myth that those who pursue fashion designing degree can only work as fashion designers. There are many who want to have knowledge about the field but do not want to do the designing. The good news for such students is that the horizon for a fashion graduate is quite vast. The fashion designing professionals can become fashion merchandisers, stylist, public relation manager for fashion designing firms, fashion writer, event planner and even fashion advisers. For this, fashion communication is imperative.
Fashion Communication refers to channeling a brand’s message to its customers effectively. It is effective fashion communication that transforms ideas into sales. Fashion designing professionals possess the skills in visualizing, writing and designing that allows them to creatively put their perspective in front of others.
Here are some career options that you can choose after a course in fashion designing:
Fashion merchandising refers to promoting fashion products in such a way that it attracts the customers. Visual merchandising is an essential component of fashion merchandising. It refers to choosing the perfect theme, display items and additional tools to demonstrate the products in such a way that it appeals to the audiences. It is more about communicating the products as superlative without using words. For this, the designers use innovative displays, themes, mannequins, and creative presentation.
Stylist is the creative person who present the fashion products creatively and quirkily through various media. They decide the overall design and theme of the presentation so that the product can be displayed effectively in front of the potential buyers. In a store, the stylist chooses the correct pose of a mannequin, their ideal position and the theme of the store, such that it gives an amazing feel to the visitors. In the case of fashion shows, they decide everything right from clothes, makeup, shoes to the accessories of the models.
In this socially-active generation, promoting a brand via various social channels has become indispensable. However, any promotional stuff is incomplete without compelling content. Right words can portray a simplistic fashion product as a chic one. However, only a fashion professional knows how to exhibit the fashion product as a masterpiece. So, the professionals can combine their fashion know-how with creative writing skills to write brilliant stuff that promotes fashion products effectively.
So, these were few career options that a fashion designing graduate can pursue if they possess effective fashion communicaton skills. If you are planning to pursue a course in the field then, you can join India’s first design-centric university, Avantika University right away. A part of the reputed MAEER’s MIT Pune, Avantika’s Design College is among the top design colleges in India, bestowed to its top-notch quality education. Here, we have industry experts who inculcate effective fashion communication skills in the students so that they can excel in their future endeavors. So, don’t miss this opportunity to gain knowledge from one of the best design colleges in India.