School of Design
Sukanta has completed his engineering from the Indian Institute of Technology, Kanpur with specialization in Aeronautical Engineering and masters from National Institute of Design, Ahmedabad specializing in Industrial Design. With more than 29 years of industry experience in India and China, Sukanta has been associated with many illustrious brands such as Bajaj, Philips, Surya Roshni, and Fiem Industries etc., where he worked in different capacities, spearheading the product design vertical in Home Appliances and Luminaries, introducing new product concepts and revamping the available products from concepts to production. With superior expertise in aesthetics and product innovation, and a black belt in Design for Six Sigma, he has set-up factories in India, led the R and D department, and supplied indigenously developed products and marked sales of upto 230 million INR in one month with zero product failure and no incidence report from market. A proven design expert and a leader, he has led multiple project teams from conceptualization to production and is widely acknowledged for value engineering and quality assurance of products. He has been awarded for the Top 100 LED projects by International SSL Alliance, Beijing, China in 2016, has been a runner-up in Simplicity Contest for idea and implementation of Server-based Quality Data Management System and received the company merit award for designing and production of RC2004 Rotating Grill in Desert Coolers. With a proven and avowed legacy in industry, Sukanta joins Avantika as a Professor in Industrial Design to propagate his knowledge among the young learners.
Founder and Head
Avinash is a polymer engineer and a Masters of Design (M.des) in Industrial and Product design from Indian Institute of Technology, Bombay. He started his career as a product designer with VIP Luggage in 1999. After a successful tenure of around 3 years, he went on to join other illustrious brands such as General Motors and Godrej Appliances in different capacities before finally giving birth to his own initiative, ‘iidenrt design’. As the founder and head of the multidisciplinary design firm comprising of 5 creative minds from diverse backgrounds of the industry, his sole prerogative is to develop innovative, reliable and affordable products and services catering to various needs of the industries from proposing creative business ideas, innovative product concepts, product detailing and engineering optimisation followed by product packaging, branding and its communication to the end user. They have worked with many illustrious brands such as Ashok Leyland, Wonderpack, Roots Global, FIE Group to name a few. Being a keen believer of the collaboration of Design and Technology, he firmly believes that the strength of his firm comes with its proficiency backed by engineers whose technical inputs reinforce their approach towards manufacturing feasibility of any product or service.
Design Director - Comm. Design
Elephant Design, Pune
Mayuri is a Masters in Design (M.Des) in Visual Communication from Industrial Design Center of IIT Bombay. With almost 14 years of experience in the Industry, she has worked in areas like branding and communication, packaging design, digital media, interface design, film and video. Currently, she heads the visual communication vertical at Elephant Design showcasing her expertise in design strategy, creative direction, consumer understanding and trend spotting. In her professional journey, she has worked with many illustrious global and national brands such as Heinz, Abbott, PepsiCo, Godrej, TATA, Eischer Polaris, MTR Foods etc and led many award-winning projects. Mayuri has also been voted as one of the 40 under ‘Forty go-getters’ across the country in the creative field (Media, Advertising and Marketing) by Impact magazine. She is one of the few stand-alone woman achievers in the prestigious list and the only person from the design industry. She is also a very active participant as a seminar panellist, speaker and a jury member at various design forums, competitions, institutions and print-led events. Her passion for mentoring young talent has contributed to the success of many start-ups as well as established brands.
Chief of UX Design & Research
YUJ Designs, Pune
Prasadd is a Masters in Design (M.Des) in Visual Communication and UX Design from Indian Institute of Technology, Bombay. A professional with thorough industrial exposure of over 20 years, his specialization lies in the field of user-experience design, interaction design and user-centred design. He has been associated with many illustrious brands such as DigitalThink, Human Factors International, and Persistent Systems before finally co-founding YUJ Designs where he is the chief of experience design and research. For the last 9 years he has been instrumental in providing strategic design consulting for online businesses through top notch user-experience design solutions that are informed, creative and systematically approached. They have dealt in designing websites, portals, business systems, apps for smart-phones and tablets across eCommerce, healthcare, education, life-sciences and finance industries. He is also a passionate researcher and enjoys giving usability training at corporate and institutes.
Head - Product Design
MIT Institute of Design, Pune
Hari Kara is a Bachelor in production engineering from Gogte Institute of Technology, Belgaum and Masters in integrated product design from Delft University of Technology, Netherlands. A professional with almost 20 years of immense experience in industry and academics, he has worked with many illustrious national and international brands such as GeometricPLM, PRION GmbH, D-Hive, Philips, Skyworks and Restore Solutions to name a few. Currently, he heads the product design department at MIT Institute of Design, Pune where he aims is to promote innovation in all walks of academics. His interest area includes product semantics, design emotion, product aesthetics, and experience. He is also the founder and a Designer at Studio Hari Kara which deals in industrial, retail and interior space design. His work portfolio includes designing consumer electronic products, baggage handling systems at airports, VIP aircraft interiors, public toilets, retail design - store design and shop fit, product display units, way finding, signage systems and art installations etc.
Head - Transportation Design
MIT Institute of Design, Pune
A Doctorate in Product Design from University of Pune, Nachiket is a mechanical engineering and a Masters of Industrial Design from Industrial Design Centre of IIT Bombay. A professional with 20 years of wide industry and academic experience, he specializes in the field of product design for software, automobile, truck, tractor, medical equipments, electronic appliances and craft based products. His expertise in new product development, materials and processes for various applications is widely acknowledged. He holds experience working as the Director of Innovation and Entrepreneurship Development at Science and Technology Park in Pune, Head of research and development team of 150 year old multinational company ARaymond, Head of Innovation Centre and General Manager of Product Design and Development at Mahindra Composites, and many more. Currently, he heads the transportation Design department at MIT Institute of Design, Pune where he works ceaselessly to train the young talent for tomorrow. He is also the founder trustee and National Executive member of Association of Designers of India and the proud founder of Bamboo Vishwa which is an association of bamboo enthusiasts working to popularize bamboo and its applications. Nachiket has created around 75 products for various applications in bamboo and trains artisans and students in developing bamboo products in India.
Head - Space Design
MIT Institute of Design, Pune
Amit Deshmukh is a bachelor in Architecture from BKPS College of Architecture, Pune and Masters in Architecture in Industrial and Product Design from School of Planning and Architecture, New Delhi. He started his professional journey as a product designer, designing various medical and electronic products before joining academics. In his career, he has taken up many freelancing projects in product design, architectural and interior works. He has worked with elite design firms like Design Directions and Ticket Design at Pune and was also engaged with local NGOs working for rehabilitation after Latur earthquake in architectural as well as design aspects. As an industrial design professional, he has been involved in conceptualizing new vanity case and designing of new product ranges, features and components for Aristocrat Luggage. He has also worked as a Project Associate for the Mumbai Toy Project of NID, Ahmedabad. Currently, he heads the interior space and furniture design department at MIT Institute of Design, Pune. His key areas of interests include design education, children related products, board games, space semantics, vernacular/ traditional architecture and design, and flexible architecture. He has been a part of many conferences and design meets and has 6 publications in his name and has also been awarded the “Best Teacher Award – with Citation of Honor” by MIT ADT University in 2017.
Head - Graphic Design
MIT Institute of Design, Pune
Mathew did his Bachelor of Fine Arts from Institute of Fine Arts and Crafts, Jaipur followed by Master of Art in Museology from National Museum Institute of History of Art, Conservation and Museology. He started his professional journey as an educator with Rai University as the head of graphic design vertical followed which he worked rigorously in industry with brands such as Dorling Kindersley, The Outdoor Journal, EY, and ITC Limited in various capacities before finally joining the MIT Institute of Design, Pune where he currently heads the Department of Graphic Design. With almost 15 years of experience, his area of interest lies in Photography, Graphics, Logo Design, Typography and Adobe Creative Suite. Some of his projects also include designing a video for Apple sales meet, a book covers for a publishing company, design murals for the Ministry of Environment and many alike. He is a firm believer of the fact that learning is a life-long process and design is the blend of beauty and intuitiveness which he also always tries to inculcate in his mentees.
Head - User Experience Design
MIT Institute of Design, Pune
Vydianathan is a Communication Design graduate from National Institute of Design Ahmadabad. He has worked in various domains over two decades as professional experience such as Television Broadcasting, extensively in eLearning for multiple verticals such as K-12, Higher Education, Hi-Technology, Healthcare, Engineering, Finance, Management . He possesses expertise in Branding and Marketing. His journey in eLearning began from designing set a set 5 CDROM’s for teaching children in USA Mathematics, later he got trained formally as Instructional Designer to work with Singapore Airforce to design and develop their computer based training modules. He has worked as key member of team to set up a eLearning division for IT company in Bangalore. He set up design and development team to design and develop a learning management system as platform for US client. He moved to Chennai and worked with a Pre-publishing firm who develop high end learning publication for international publishers. He has designed complete Project Management software for a Pre publishing firm for various key stakeholders to get insights into daily operations across multiple teams. He worked as Functional Head for a eLearning company managing large design and development team working from multiple locations and on varied learnings solutions across domains. He designed a digital edutainment product solution for improving the employability quotient for college students from Cities, 2 Tier & 3 Tiers towns. The purpose of the solution was to reduce the gap between Industry requirements and Students awareness, expectations and competency levels. This solution was implemented across many colleges across Tamilnadu and was appreciated by the Management and students. He worked in a Healthcare Software company designing multiple digital applications for Health seekers, Doctors and Hospitals for efficiently monitoring, managing and consulting their requirements. He also worked on their branding and designing the marketing campaigns. He is interested in many areas of communication design such as understanding various tools and techniques for conducting research and develop methodologies for social needs and designing effective communication strategies using multiple media for campaigns. He is interested in making ethnographic documentary films and sharing stories of aspiration, dreams and issues from various communities.