Industrial Design

Holistic learning is the core focus of programs at Avantika University. Our programs help learners with various approaches, processes, and systems to address human needs by creating tangible and intangible experiences. The emphasis is on learning-by-doing and following a comprehensive process of designing, producing, and marketing products, systems, and services.

Foundation Program

The learners go through a unique Foundation program common to System, Industrial, and Communication Design. The program is designed to provide learners with Analytical, Critical, and Creative thinking abilities. It also helps them inculcate the mindset to experiment, fail-forward, take risks, and conduct independent research. In this program, the learners develop skills and attitudes to observe, analyze, make-sense, embrace ambiguity, connect dots, collaborate, reflect, work with hands and body, and express in diverse ways.

1. Creative Expression - Intangible, Tangible

As humans, we are born to be curious and imaginative. We employ this innate ability to constantly learn and express ourselves creatively and meaningfully. This ability defines us, helps us survive, and constantly reshapes our surroundings and makes them better. The ability to express and communicate is woven with the way we live and can be defined as an integral part of human culture. This manifests in both, Intangible and Tangible forms. Oral traditions, languages, scripts, typography, metaphors, narratives, storytelling, music, dance, drama, rituals, celebrations, and cuisines are all Intangibles which can be perceived through our visual, auditory, and emotive senses. These can be recorded but cannot be touched or consumed or be stored in physical forms. Artifacts like drawings, paintings, sculptures, photographs, print and digital media, murals, textures, materials, surfaces, structures, spaces, buildings, food, etc. are Tangibles which can be experienced through all of our senses, recorded, and preserved in physical and material forms. The course on 'Creative Expression - Intangible, Tangible' aims to expose us to these diverse forms of expression through our visual, olfactory, gastronomical, auditory, sensory (haptic) senses, body-kinesthetic and mind. It will help us hone the skills and abilities to express ourselves creatively, manipulate materials, textures, visualize forms, make structures, and create spaces to communicate and connect with others meaningfully and joyfully.

2. Digital Technology

The way things are designed and made is radically transforming in terms of time, scale, complexity, dynamics, and accuracy through a diverse range of software. Whether you create Products, Buildings, Bridges, Films or Prints; whether you scale them up as Systems, Cities, Transportation Networks, Communication Services or Experiences, you need software. The learners will be exposed to Computer Aided Design (CAD). This software helps you explore concept design ideas, create product designs, carry out simulations and analyses, and perform engineering calculations. In other words, CAD software assists you with the experimentation, exploration, and iteration needed to make the most of your design's potential. Better products are produced more efficiently, and at a lower cost so that your products are marketed faster.

  • Adobe Creative Cloud
  • Cloud-Based CAD
  • Simulation

3. Critical and Design Thinking

Critical Thinking is careful examination of an idea through analysis, interpretation, and evaluation. It entails systematic classification and finding logical connections and patterns between ideas. This can be considered predominantly to be left brain thinking. When design goes beyond the physical act of creation, but inspires people to think and act at a deeper level - it is Design Thinking. Design Thinking is empathizing with the context, challenging assumptions, and exploring new possibilities. Design Thinking builds your creative confidence through various practices that let you synthesize, iterate, prototype, and think of alternate solutions – considered predominantly as right brain activity. Critical and Design Thinking is an integrated skill which involves the whole brain to encounter and solve difficult problems, to create and to innovate. This course includes developing skills to observe, confront, empathize, identify, and analyze problem areas. Learners are exposed to brainstorming, critically deriving and evaluating insights, and developing solutions. They are also exposed to learning the tools to implement and validate their solutions.

4. Creative Interpretation - STEAM

STEAM stands for Science, Technology, Engineering, Arts + Design, and Math. Design learners will be encouraged to explore common and inherent connections of STEAM disciplines and realize their increased combined strength to discover, invent, and innovate. The aim of the course is to encourage the exploratory mindset and make learners lose the fear of learning. They will be trained to leverage networks to build expertise, foster the spirit of scientific enquiry, explore and experiment. This spirit of build-to-think comes with combining the mind of a scientist, a mathematician, an engineer, and a technologist with that of an artist and a designer.